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82% of Gamers have Purchased a Microtransaction in the Last Year


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Comscore has released their 2024 'State of Gaming' report and found that 82% of gamers over multiple platforms have purchased microstracions this year. This report was done in partnership with Anzu, an advertising platform, and really highlights why many studios have subscribed to the Free-to-Play business model.

This report also shows that 85% of Gen Z and 80% of Millenials watch eSports as well as 62% of adults play video games.

https://kotaku.com/free-to-play-mtx-adults-82-video-games-usa-comscore-1851599100

comscorestateofgaming2024.png

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